Problem & Objective
The Problem

Professional project managers who get assigned to lead projects without formal PM training struggle to turn unstructured thoughts into professional documentation. DeVry was considering hiring a PM - Accidental PM is the alternative.

The Objective

Launch Accidental PM and onboard 6 founding partners who pay for the product. Validate that 'accidental PMs' will pay for AI-powered project management guidance.

Cost of Inaction

Competitors move faster. Kevin/Steve/James cool off. The market opportunity passes. We stay in building mode instead of selling mode.

Success Criteria
  • 6 founding partners signed and paying
  • Walkthrough video recorded and shared
  • Founding partner offer clearly defined
  • Business legally established before first payment
Scope

In Scope

  • Sales outreach and follow-up
  • Founding partner offer definition
  • Demo video and landing page
  • Legal/business setup
  • MVP build (with Cam)

Out of Scope

  • Full production system
  • Marketing automation
  • Self-service signup
  • Public launch
Constraints & Requirements
  • Rule: Do one market-facing action before building each day
  • Kevin is the buyer at DeVry, not Jack
  • Walkthrough video unlocks async outreach
Key Dates & Context
  • Jan 2026 GO decision made - validation complete
  • TBD First founding partner closes
  • TBD 6 founding partners onboarded
Assumptions
  • DeVry is warmest opportunity (Kevin pilot, Jack asked for it)
  • Founding partners will accept pilot pricing
  • Cam available for build phase